Artificial intelligence (AI) is rapidly changing the world of web design, providing new tools and approaches for agencies to create more effective and engaging websites. From automated design and layout to personalized user experiences, AI is transforming the way web designers work and enabling them...
After the lockdowns of the Covid-19 pandemic pushed more people to shop online, the eCommerce industry booming across Europe, and Cyber Monday confirmed as the largest online sales day on record, there is now more incentive than ever for entrepreneurs and bricks & mortar retailers...
The most important function of SEO is to improve the visibility of your website. Your website must be detectable when someone searches for your company, product or service to gain traction. This visibility is gained by SEO (search engine optimisation) or SEM (search engine marketing). To run...
Black Friday is the more common phrase for the Friday following Thanksgiving where shops offer promotional items to buyers in an attempt to drive sales, get rid of stock and gain more business in the run up to Christmas. Black Friday initially started in the...
More and more we are seeing mCommerce becoming a huge sector of the online retail world. Whilst many still use their computers for online shopping, those consumers using mobile devices to browse and buy online are growing in number every day. So, as increasing numbers...
Are you running an eCommerce platform which you are struggling to use effectively? Does your eCommerce platform perform how you want it to? Are you looking for a new eCommerce platform? Do you need an eCommerce partner to assist you in managing your eCommerce...
Clear up your Cookie Crumbs! Some say, the name for internet cookies came from the fairy tale about two children called Hansel and Gretel. The children were able to mark their trail through a dark forest by dropping ‘cookie crumbs’ behind them so that they could...
... and how to implement improvements. As an eCommerce retailer, do you know what your customers are doing when they hit your site? Do you know where your site is losing visitors or understand at which point of the sales funnel prospects are arriving at your...
The mobile revolution is nothing new – we’ve known for the last two years that mobile internet usage was increasing, with Google’s announcement that it would implement a default mobile index in 2018 as the ultimate confirmation of this sea change. What is new however...
While conversion rate optimisation (CRO) often focuses on pushing more shoppers over the line to complete check out, there are also a number of techniques and tactics you can implement to increase cart values too. If you’re looking to increase the volume of orders your...